Does tee sign advertising actually work?
Take a few minutes to read this, then decide for yourself.
Why this works, even when you think it doesn't
The reason people sometimes feel this advertising doesn't work is that they expect these signs to make people act immediately. They're wrong, and so is that expectation.
Every major, successful corporation understands the real value of name recognition and branding, and that's exactly what golf course tee sign advertising delivers. These corporations spend millions of dollars just to brand their name and logo into your memory.
Ever wonder how many millions are spent on Super Bowl commercials each year for a single 30-second spot? It's all for the same reason: name recognition and branding.
Golfers normally don't look at your sign at the course and call you in that moment, just like people don't call immediately after seeing a Super Bowl ad. But they are seeing your company name and logo, and building the kind of recognition that makes them remember you later.
Successful advertising rarely succeeds through immediate calls to action. Instead, it creates positive memories and feelings that influence behavior over time.
So, you may not think advertising influences people. But marketers do. And beyond millions of dollars, they have something most people don't: access to data that proves their point.
Golfers are high-income executives and business owners who need your products and services. Advertising on a tee sign puts your company in front of this influential demographic, right in your own backyard, at a remarkably low price.